The Rajini ‘Robot/Endhiran’ mania continues. It has been 10 days that the film has hit the screens, but the craze over it still remains the same as day 1.
It is already known that Robot/Endhiran has smashed several box office records. The film is now heading towards making a box office history in Tollywood. (Andhra Pradesh).
The most expensive film ever in the Indian Cinema, Robot/Endhiran was made on a huge budget of about 160 crores. The film’s Telugu rights have been sold for a whopping 27 crores. Thota Kanna Rao, the chief of Sri Krishna Traders (maize merchant from Rajahmundry) bought the film’s Telugu rights.
Experts from the Telugu film Industry opined that it was not a wise decision to spend 27 crores on a dubbed film. They added that even if the film becomes a sensation hit, it would be possibly difficult to recover the money.
Added to the aforesaid, two big-budget Telugu films of top heroes (Mahesh Babu and Junior NTR) were slated for release with a gap of just one week.
Contrary to all the above said, and despite the fact that it is a dubbed film, Robot/Endhiran has been getting overwhelming response from the Telugu audience. It is still running with packed houses.
Trade analyst said that the Telugu version of Robot/Endhiran grossed about 30 crores in the first week. If this is true, it will soon cross the record set by ‘Pokiri.’ Further, if the same craze continues, the film is likely to get pass the biggest blockbuster ‘Magadheera’. However, few trade analysts said that Robot/Endhiran may not touch records set by ‘Magadheera’ but would definitely cross ‘Pokiri.’
And now, with new records and benchmarks being set by the film, it will come as a big challenge for the Telugu filmmakers to come up with something better than Robot/Endhiran.
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